Cell4Food.

Role

Marketing & Scientific Communication

Sector

Cellular Aquaculture / Biotech

Location

Porto, Portugal

Cell4Food was a Portuguese deep tech biotech startup developing cellular agriculture technologies to produce fish, molluscs and crustacean cell based products. It was the first company in the world to work with cellular octopus. As Marketing & Scientific Communications, I led brand identity, content strategy, scientific posters, institutional decks and regulatory documentation across the company's full external voice.

The work spanned visual identity, scientific writing, institutional presentations and decks, social media content, and structured documentation for strategic and regulatory needs.

Posters & conference materials

Scientific posters and infographics designed for international conferences, exhibitions and EU funding programs.

CellAgri Portugal · First Author

51 Ways to Eat Octopus and 1 Sustainable Solution

Conference poster combining cultural research, data analysis and visual communication. First-authored work analysing 51 iconic octopus dishes across 10 countries.

Conference Poster · Climate Smart Aquaculture

Strategic Relevance of Cellular Aquaculture

For climate smart, safe and sustainable seafood. Presented at the Climate Smart & Safe Aquaculture conference.

EXPO 2025 Osaka · Bilingual PT / JP

The First Portuguese Cellular Agriculture Company

Bilingual Portuguese and Japanese poster for Cell4Food's presence at EXPO 2025 Osaka. Articulated company vision, process and market context.

Conference Poster · Green Palette

Redefining Culture Media with Microalgae

Scientific poster on microalgae as a cost effective and scalable nutrient source for cellular agriculture culture media.

Presentations & decks

Institutional presentations for board meetings, parliament committee, partners, investors and industry events.

Industry Talk · Sofia Pinheiro

The Sector.

What happened since the first cell-based burger prototype? A historical walkthrough of the cellular agriculture industry.

Selected pitch slides

Pitch C4F.

Examples of slides developed for the Cell4Food pitch deck, designed in the company's pink-to-orange brand identity.

Brand materials

Print pieces for event presence and brand identity. Vertical event banner and a postcard collection pairing Gyotaku art with the company's visual language.

Postcard collection

Polvo · Octopus vulgaris

Postcard collection

Sargo · Diplodus sargus

LinkedIn impact

Organic growth, reach and audience composition of Cell4Food's LinkedIn presence over 12 months, with zero paid promotion.

+1,259

Organic followers

over 12 months · zero paid

88%

Days with growth

321 of 365 days

2,469

Reactions

across 55 posts & 71 comments

Audience built organically and strategically. Concentrated in biotech research, scientific R&D and higher education, with senior, director and C-level decision makers as a significant share. Geographic reach spans Portugal as the core market, with secondary presence in London, Paris, Singapore, Barcelona, Brussels, San Francisco and Cambridge.